Unpacking Google's Automatic FAQs Feature: 5 Ways It Will Help Your Trades Business

published on 20 May 2023

Keeping up with the latest developments on Google Business Profile is key to staying competitive on Maps and Search. Tradius is committed to providing valuable insights on these emerging trends, such as the newly introduced Automatic Frequently Asked Questions (FAQs) feature.

This feature allows Google to provide automated responses to users' common questions about your trades business. For example, it uses the information in your Business Profile to answer questions about your opening hours, appointments, contact and delivery information, location, accepted forms of payment, and website URL.

Interestingly, Google offers the flexibility of using Custom FAQs, Automatic FAQs, or a combination of both. Regardless of the type of FAQ utilised, you'll receive a notification whenever an automatic response is sent to a user. This development is set to bring significant advantages to your trades business, and here are five ways it will help:

1. Providing Real-time, Accurate Information

The Automatic FAQs feature is designed to offer timely and correct information to potential customers. In addition, this real-time response capability enhances your customer service quality by promptly addressing inquiries, thereby fostering trust and credibility with your audience.

2. Boosting Conversion Rates

Providing quick and precise responses to customer queries can effectively drive conversions. When potential customers receive instant information, they are more likely to call you, book an appointment, or request a quote, boosting your conversion rates.

3. Conserving Time and Resources

The Automatic FAQs feature expertly manages everyday customer inquiries, allowing your team to concentrate on tackling other tasks. This strategic division of labour can dramatically boost your team's productivity and optimise resource distribution, ensuring that your trades business operations run smoothly and efficiently.

4. Strengthening Customer Engagement

The automatic FAQs feature not only provides accurate information in real-time but also keeps the conversation going. By offering immediate responses to customers' queries, you increase engagement and keep potential customers connected with your trades business. This engagement can contribute to building long-term relationships and increasing customer loyalty.

5. Enhancing Your Brand's Local Reputation

The Automatic FAQs feature can significantly enhance your brand's local reputation by providing precise and timely responses. In addition, it demonstrates that your trades business is responsive and committed to customer service, which can set you apart from your competitors. This kind of differentiation can give your trades business a significant edge in a world where customer expectations are high.

To turn on Automatic FAQs:

  1. On Google Search, search for: my business
  2. Tap Messages
  3. Tap Menu > Chat settings
  4. Tap Add FAQs > Automatic FAQs
  5. Turn on Automatic FAQs

For the correct functioning of this tool, ensure the information in your Business Profile is updated and accurate.

To better understand how the feature works, visit Google's support page.

In the ever-evolving local SEO landscape, Google's Automatic FAQs feature is essential for maintaining an effective online presence. Delivering accurate, real-time information holds significant potential to drive business growth and get the phone ringing.

Tradius is here to help you navigate the complex world of local SEO and leverage these innovative tools to optimise your online presence. Contact us to learn how we can help your trades business thrive on Google.

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