In today's digital age, customers are more likely to discover a business through search engines like Google than through traditional methods like word of mouth or print advertising. That's why tradies must ensure their Business Profile on Google Search and Maps is up-to-date and accurately represents their business. One of the best ways to do this is by adding Products.
Adding Products to your Business Profile can benefit your business. Firstly, it can improve your online visibility. By including product information, customers can discover your business when they search for products or services related to your business.
Secondly, adding Products can increase your credibility. A Business Profile with complete and accurate information, including product details, can help customers trust your business and feel confident in their decision to use your services.
Lastly, adding Products can enhance the user experience for potential customers. When customers can view product information and images directly on your Business Profile, they can better understand what you offer and what sets your trades business apart from others.
So, how do you add products to your Business Profile? Here are the steps:
- Sign in to the Google Account you use to manage your Business Profile.
- Search on Google for your exact business name or “my business” to find your Business Profile.
- Select View profile and choose Edit profile.
- From the Edit profile menu, select Products and then Add product.
- Fill out the fields to submit a product.
You can find more helpful information about the Product Editor & Product Catalog here.
Adding products can be time-consuming and overwhelming, especially if you have an extensive product range. The following tips will help you save time and get the most out of your product listing on Google.
Planning is key!
The Product editor has limited functionality and doesn't allow for rearranging. To save time and avoid frustration, take the time to outline all of your products and categorise them in a meaningful way that makes sense to you.
For instance, you could order them alphabetically or by priority. Then, start building your categories from the bottom up, beginning with the least essential category and product first, and work your way from the lowest priority to the highest.
High-Quality Images
The Product Catalog is prime real estate and a prime opportunity to showcase your products to potential local customers. To make the most of this opportunity, it is crucial to use high-quality images that are eye-catching and professional. Avoid using stock images if possible, as this can make your Business Profile look generic and unappealing.
Call-to-Action
From 15 Feb 2023, Google will no longer support price ranges or custom call-to-actions. This means that current price ranges will be removed, and all Products will have a "Visit site" label. To ensure that your customers have a great experience, you must make sure any call-to-action in your product copy directs users to your site. This could be to book a service, purchase a product or learn more about your business by visiting your website.
In conclusion, adding products to your Business Profile on Google Search and Maps can significantly impact your business's online visibility, credibility, and user experience. It's a simple and effective way to ensure your business is easily discoverable by potential customers.
Still struggling to add Products to your Google Business Profile? Want to maximise your online visibility and reach more local customers? Book a Discovery Call with Tradius today! With our expert guidance, you can make the most of your online presence and take your trades business to the next level.